KEYTRUDA
KEY
The main visual feature of KEYTRUDA is the letter "Y," which represents the key character (KEYMAN). This symbolizes the drug's important role in cancer treatment. Its concept, with its medical science fiction style, has become the focus of our design and production for this series of products.
eDETAILING
eDETAILING is an essential tool for communication between customers and doctors. By organizing and classifying the product features and key points, it reduces communication barriers between the two parties.
eDM
It continues its sci-fi visual style, introduces clean lines, and integrates a lot of drug-related information so that the recipient can understand the key points one by one.
Instructions
Since cancer treatment drugs often evoke feelings of alienation and fear, this design uses gentle hand-drawn characters to bridge the gap between patients and users. It guides patients and their families step-by-step through the precautions and issues related to drug use.
INVITATION
For different invitation meetings, distinct theme designs are created, with the main visual transformed into card buckles to add an engaging visual element. The concept of "targeting" is also incorporated into the visual according to the specific themes of the conference.
To convey the purpose of Rimind, the design features an interface layout similar to a smartphone, allowing reminders to extend beyond the phone screen into the real world. This design not only reminds users of the event but also functions as a bookmark.
