Sculpture Hero
PROSTATE HERO

The brand planned the theme of this event, "Prostate Hero" (formerly "Photographing Condor Heroes"), and came up with the style of martial arts movie posters as the main visual, shaping the protagonist into an ancient hero to align with the theme. The main title uses a cursive calligraphy font to create a flowing, domineering aura, embellished with subtle ink splashes.

The protagonist is depicted as a legendary hero in the midst of sand. When this image is projected into the patient's mind, it can enhance their confidence in battling cancer. Unlike the typical ink painting with a white background, the use of highly saturated colors as the background adds a sense of fashion and visual appeal.