PHILIPS

Philips is committed to continuously improving people's lives through meaningful innovation.

This time, the brand has chosen a metallic brown and matte black color scheme to create Saeco's understated and sophisticated brand personality. The simple line edging and the detailed processing of the brand logo present a minimalist yet elegant boutique style.

The unique movie-book-shaped box structure echoes the fact that this is an exclusive gift box co-branded with film director Tsai Ming-liang. The magnetic movie photo frame increases the collection value and can be used as a home decoration, allowing Saeco's brand details to enter consumers' daily lives.