MSD ATOZET
Atozet is a drug produced by Merck & Co., containing two lipid-lowering agents, ezetimibe and atorvastatin, which have complementary mechanisms of action.
POWER
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We based the design on the interaction mechanism of the two ingredients, continuing the product's original space theme. The medicine’s efficacy is compared to the kinetic energy of a space shuttle's propulsion system to showcase its powerful effects.
The brand’s existing image is maintained while integrating new elements. The visual concept, inspired by the advertising copy, features planets representing LDL-C (low-density lipoprotein). The design centers around Atozet’s fighter plane combating excessive LDL-C planets, symbolizing the product’s effective function in the body and its ability to lower LDL-C.
INVITATION
Different theme designs are created for various invitation meetings. The ticket invitation card is transformed into a welcoming image. Pulling the invitation card from the envelope mimics the opening of a space capsule, symbolizing an invitation to explore the galaxy together.
