Alpecin is a century-old hair care brand originating from Germany. Since 1930, it has focused on scalp care for men. Its core technology is the Caffeine Complex, which helps strengthen fragile hair roots and prevent hair weakening. All products are manufactured entirely in Germany.
We provided and assisted in the creation of its display fixtures for warehouse retail channels, delivering a one-stop service from front-end design to printing, packaging, and final delivery.
The design adopts a classic German minimalist approach, emphasizing functionality and direct visual impact. Black represents professionalism, premium quality, and masculine stability; bright orange serves as a strong visual cue, symbolizing energy and active caffeine; while bold white typography ensures maximum readability of the message.
The geometric block-based composition features structured, square layouts that convey a sense of stability, strength, and reliability—echoing the brand’s promise of stronger hair roots.
