Ai Niu Shi Red Envelope Gift Set
Design Concept
Centered on the bull—an emblem of strength and protection—the design conveys a sense of reassurance and support for the coming year. Rendered in refined gold lines, the bull stands poised and powerful, symbolizing steadfast protection and the strength to embrace new beginnings.
As the inner card is pulled from its sleeve, the originally gold line-drawn bull gradually transforms into a vibrant, full-color image. This visual transition from protection to blossoming is not merely functional, but ceremonial—representing the renewal of life at the start of the year. Under the guardian spirit of the bull, the new year unfolds with hope, blessings, and fresh possibilities.
Craft & Materials
The sleeve is produced with fine-textured paper, combined with localized PET transparent foil stamping to create layered reflections and translucency within the golden bull linework. The hot-stamping process enhances the delicacy and dimensionality of the lines, emphasizing both strength and elegance.
The inner card uses Moxiang paper, paired with four-color printing and gold stamping to achieve rich yet gentle color saturation. Layers of gold and color echo the transformation revealed when the card is pulled out—completing the narrative from protection to blessing, and from the start of the year toward a hopeful future.
Service Content
Product Design
Production & Execution
Execution time｜
4 months
Sleeve: Fine Texture Paper 180g / 1-Color Foil Stamping / PET Foil Stamping
Card: Moxiang Paper 190g / CMYK Printing / 1-Color Foil Stamping
Niu Shou Red Envelope Gift Set
Design Concept
Inspired by the traditional Japanese omamori charm, the form translates cultural symbols of protection and prayer into a contemporary design language. Geometric composition and deconstructivist visual elements break symmetry and stability, reflecting the fast-changing and uncertain nature of modern life.
Amid such a shifting environment, Niu Shou stands as a symbol of protection—offering a warm and steady blessing. Through design, abstract wishes are given tangible form, encouraging people to welcome good fortune and peace together with those who matter most throughout the year.
Available in two sizes, the envelopes allow heartfelt messages to be shared with both adults and children. The smaller size can also serve as a fortune pouch, extending the cycle of prosperity and blessings, and making protection an enduring presence in everyday life.
Craft & Materials
Natural kraft paper is selected as the primary material, finished with a velvet lamination that enhances softness and tactile warmth. Monochrome black printing forms the visual foundation, allowing structure and linework to stand out with clarity and strength.
Accents of spot color ink (cyan-red metallic tone) are applied alongside gold foil stamping to emphasize key visual elements. These subtle details introduce refined luminosity within a restrained palette, ensuring that the conveyed blessings remain sincere, understated, and meaningful.
Service Content
Product Design
Production & Execution
Execution time｜
4 months
Natural Kraft Paper (Sun Red) 120g / Single-Color Printing / 1-Color Foil Stamping / Spot Color Ink (Cyan-Red Metallic) R.P.G 3628um
He Niu Red Envelope Gift Set
Design Concept
Centered on the idea of family, the design portrays a joyful and protective bond among loved ones. When fully unfolded, the outer layer reveals the seal-script character “守” (to protect/guard), echoing the phonetic play of “牛守” and extending into the meaning of staying, safeguarding, and preserving. This symbolism evolves into blessings of protecting wealth, home, and fortune.
Beyond serving as a traditional carrier for New Year’s blessings, the red envelope can also be displayed at home, representing protection, prosperity, and harmony for the entire family.
The set includes three sizes of envelopes arranged in layered wrapping, symbolizing the interdependence and care among family members. They can be collected as a complete set or distributed individually to different recipients, allowing the message of protection and appreciation to flow naturally among family and friends.
Craft & Materials
The envelopes are crafted using textured Yunbo paper, chosen for its natural grain. A monochrome printing approach forms the foundation of the design, with refined layout composition and intentional negative space highlighting the structural beauty of typography and imagery.
Selective gold ink printing is applied to create subtle luminosity and layered visual depth. Fine shimmering particles are retained within the gold ink, producing a warm, understated glow that shifts with light—echoing the auspicious symbolism of safeguarding wealth.
Service Content
Product Design
Production & Execution
Execution time｜
3 months
Yunbo Paper 120g / Black Single-Color Printing / Spot Gold Ink R.P.G 3628um
FUN ll is the in-house designer brand of HaoWan.
Through design, we reawaken sensitivity to the everyday—transforming familiar objects into meaningful experiences once again.