HAUSFOOD
Thinking about the entire brand planning from a group management model means that customers come from all over to eat delicious food and "gather" to enjoy it together. The simple design has a touch of five senses.
Orange represents "vision": a space with comfortable lighting and a sense of design;
Light green represents "touch": customers experience freshness;
Red represents "taste": a lingering fragrance in the mouth;
Purple represents "smell": the fragrance fills the nose;
Sky blue represents "hearing": a comforting dining atmosphere.
Each represents the original intention of Park Hyatt Food Court to provide customers with a "five senses experience".
The auxiliary pattern uses refreshing white to incorporate colorful elements into the logo, with bright green accentuating the logo and creating a fresh feeling.
Cleverly using the high contrast between white and black against the environment, combined with the refreshing tones of the auxiliary patterns, makes it extremely eye-catching in both outdoor and indoor settings.
