Designed for the Costco tray display of VOGUE Eyewear’s summer campaign under Luxottica,
this concept combines the brand’s fashion-forward language with the high-efficiency merchandising needs of a wholesale retail environment,
allowing consumers to experience VOGUE’s signature light luxury and modern style even within a warehouse setting.
The design centers on a clean structure integrated with strong visual identity, featuring sunglasses and cases displayed in transparent, three-dimensional trays to clearly showcase product details, while maintaining the brand’s elegance and high recognizability.
Clarity
Transparent layered trays clearly showcase product details while ensuring stability for high-traffic retail environments.
Styling
Maintains VOGUE Eyewear’s light luxury aesthetic with pink and gold brushstrokes, paired with repeated “#vogueeyewear” to enhance brand recognition and a summer vibe.
Modularity
Modular arrangement creates a clean, consistent display, allowing quick product and brand recognition from a distance.
