The company's product features and core goals are to re-assemble and regenerate: full recycling, zero waste, reducing the development and waste of new resources, replacing new creation with recycling, and hoping that the brand logo can reflect these core principles.

Starting from the concept of "reassembly and regeneration", the design reflects the company's integration of the supply chain and recycling of waste materials. The design incorporates "multiple colors, symbolizing the decomposition, combination, and regeneration of different materials", highlighting the company's core concept of rebirth and recycling.